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What is e-mail marketing? Email
marketing is a form of direct marketing which uses electronic mail as a
means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every email sent to a potential or current customer
could be considered email marketing. This means you will be:
* Sending emails with the purpose of enhancing the relationship of
a merchant with its current or old customers and to encourage customer
loyalty and repeat business.
* Sending emails with the purpose of acquiring new customers or
convincing old customers to buy/inform of something immediately. What are
some advantages of e-mail marketing for your company?
* The advantage of a mailing list is clearly the ability to
distribute information to a wide range of specific, potential customers at
a relatively low cost.
* Compared to other media investments such as direct mail or
printed newsletters, it is less expensive.
* An exact Return on investment can be tracked ("track to
basket") and has proven to be high when done properly. Email
marketing is often reported as second only to search marketing as the most
effective online marketing tactic.[2]
* It is instant, as opposed to a mailed advertisement, an
email arrives in a few seconds or minutes.
* It lets the advertiser "push" the message to its
audience, as opposed to a website that waits for customers to come in.
* It is easy to track. An advertiser can track users via web bugs,
bounce messages, un-subscribes, read-receipts, click-throughs, etc. These
can be used to measure open rates, positive or negative responses,
correlate sales with marketing.
* Advertisers generate repeat business affordably and automatically
* Advertisers can reach substantial numbers of email subscribers
who have opted in (consented) to receive email communications on subjects
of interest to them
* Over half of Internet users check or send email on a typical
day.[3]
* Green - email marketing is paper-free Can I try
Mailboto for free? Absolutely.
You will be able to get a free thirty day trial when you sign-up. This
will give you FULL ACCESS to test drive mailboto. After the thirty days
are up, you will be billed for your first month, unless you cancel in
advance. Who can I
contact for more information? Please e-mail
us at info@mailboto.com for any questions you may have. Do you
guys provide training tutorials? Mailboto is
here for you. We have online tutorials to help guide you through setup and
understanding the solutions. We will also have classes once a week via
conference call to guide you through the features of Mailboto. What is
the cancelation policy? Feel free to
cancel your subscription at anytime. Upon cancelation your service will
continue to the first of the following month, before the cancelation will
take effect. Any further questions, please refer to the Terms and
Agreements or contact us at info@mailboto.com. What are
the solutions Mailboto offers? Mailboto
offers many products to aid you in your e-mail marketing campaign. These
include e-mail marketing solutions for your subscription lists and
e-newsletters; survey solutions for your audience to gather information on
audience and your product; auto-responders so that e-mails are sent to you
a particular part of your audience in accordance to your specified data;
statistics on how your e-mail campaign is doing and tracking on specific
click-throughs and much more; pre-made templates for your e-mail marketing
campaign; free image hosting up to 1MB with the ability to subscribe to
higher levels; customized templates and solutions for your company needs. Why choose
Mailboto?
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