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Frequently Asked Questions
 
 
 
 



What is e-mail marketing?

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. This means you will be:

    * Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

    * Sending emails with the purpose of acquiring new customers or convincing old customers to buy/inform of something immediately.

 

What are some advantages of e-mail marketing for your company?

    * The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.

    * Compared to other media investments such as direct mail or printed newsletters, it is less expensive.

    * An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.[2]

    * It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.

    * It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.

    * It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.

    * Advertisers generate repeat business affordably and automatically

    * Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them

    * Over half of Internet users check or send email on a typical day.[3]

    * Green - email marketing is paper-free

 

Can I try Mailboto for free?

Absolutely. You will be able to get a free thirty day trial when you sign-up. This will give you FULL ACCESS to test drive mailboto. After the thirty days are up, you will be billed for your first month, unless you cancel in advance.

 

Who can I contact for more information?

Please e-mail us at info@mailboto.com for any questions you may have.

 

Do you guys provide training tutorials?

Mailboto is here for you. We have online tutorials to help guide you through setup and understanding the solutions. We will also have classes once a week via conference call to guide you through the features of Mailboto.

 

What is the cancelation policy?

Feel free to cancel your subscription at anytime. Upon cancelation your service will continue to the first of the following month, before the cancelation will take effect. Any further questions, please refer to the Terms and Agreements or contact us at info@mailboto.com.

 

What are the solutions Mailboto offers?

Mailboto offers many products to aid you in your e-mail marketing campaign. These include e-mail marketing solutions for your subscription lists and e-newsletters; survey solutions for your audience to gather information on audience and your product; auto-responders so that e-mails are sent to you a particular part of your audience in accordance to your specified data; statistics on how your e-mail campaign is doing and tracking on specific click-throughs and much more; pre-made templates for your e-mail marketing campaign; free image hosting up to 1MB with the ability to subscribe to higher levels; customized templates and solutions for your company needs.

 

Why choose Mailboto?
Mailboto believes in the power of bringing valuable e-marketing technology to small businesses in all sectors.  Key Mailboto differentiators include 1) our reliability, 2) our pricing plans, and 3) our technology.  Mailboto’s proprietary technology is built to be incredibly user friendly, and very effective in achieving high email campaign delivery rates.  Valuable and detailed analytics will indicate how your customers are interacting with your campaigns.  Mailboto’s pricing is less expensive than all other reliable competitors in the marketplace.  Mailboto believes in the power of small business and has created pricing plans that will allow all types of clients to effectively marketing their messages online.  Mailboto maintains 99.9% uptime and has dedicated hosting on a high-end dual core Pentium server. 


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